I'm stoked to introduce Uncommon Threads, our regularly irregular e-magazine. Inspired by the legendary Rivendell Reader, which set the standard for grassroots storytelling a quarter of a century ago, we’ve taken its ethos and given it a rugged, Cactus-style overhaul. It's our take on a general interest magazine - with real stories, hard-earned lessons, and the kind of content that sticks with you like a trusty pair of Cactus pants.
Uncommon Threads is where we peel back the curtain on what makes Cactus tick. From deep dives into how we engineer products to withstand hell and high water, to tales from the field by our customers who put our gear to the ultimate test, this is a place for the stuff that matters. Expect plenty of cheeky humor, a good dose of pragmatism, and no-nonsense tips for making your adventures, and your gear, go the extra mile.
This e-magazine isn’t about trends or seasonal fluff. Like our products, it’s built to last. Every issue aims to have a varied collection of content to keep you informed and entertained: adventure tales, repair tips, sustainable living ideas, and behind-the-scenes looks at how we’re pushing the boundaries of design and durability. And yes, we’ll throw in the occasional offbeat yarn, because life’s too short to take everything seriously.
So pull up a chair, grab a coffee (or a beer), and dig into Uncommon Threads. It’s a bit like our gear - practical, tough, and always up for a good story. Whether you’re a builder, a biker, or just a pub regular, this is your magazine. It’s real, raw, and ready for anything. Let’s get into it.
